The Philosophy
Work is not something that happens to you. It is something you can author - with Job Crafting
This is the idea at the heart of everything Make Work Matter does
Most professionals experience their job as a fixed thing — a set of tasks assigned to them, a role handed down, a description written by someone else. They perform it. They optimise it. They endure the parts that drain them and wait for the parts that don't.
Job Crafting changes that entirely.
"Job Crafting is the practice of deliberately reshaping the tasks you do, the relationships you invest in, and the meaning you draw from your work — without changing your job title, your organisation, or your manager."
It is not career advice. It is not a wellness initiative. It is a rigorous, research-backed methodology — developed over two decades of organisational science — that gives professionals a structured way to redesign their daily experience of work.
When people craft their work with intention, four things shift: burnout becomes engagement, drudgery becomes meaning, compliance becomes purpose, and detachment becomes ownership.
That shift is quiet. It is personal. And it is permanent.
Dr. Anub Kurian
Founder & Principal Consultant
With over two decades of experience in organizational psychology and management consulting, Dr. Anub Kurian established Make Work Matter to bridge the gap between corporate strategy and human-centric engagement. His practice is rooted in the belief that meaningful work is the ultimate driver of sustainable performance.
Dr. Kurian’s approach is characterized by a quiet confidence and a deep understanding of the elite consulting environment. He leads with an academic rigor that ensures every intervention is both impactful and enduring, fostering cultures where purpose is not just a buzzword, but a daily reality.
Based in Bengaluru, India, he continues to challenge the status quo of traditional management, advocating for a more sophisticated, artisanal approach to employee engagement that respects the complexity of modern leadership.